July brings to Central Ohio an international feng shui conference at which I will be teaching an in-depth workshop on setting up your holistic business to bring to you various sources of passive income to add to your client servicing base. Please take advantage of this event and register by May 30, 2016 to get $100 off of the $299 registration fee.
I love to pass on great information that can help my readers become better presenters and writers when addressing their customers. We are programmed from a young age to react positively or negatively to particular words and phrases. If we speak about a product or service to a customer, it is human nature to resist an obvious hard close where as, if we just talk to our customer using words or phrases that are subliminal, our chances of getting a positive reaction is more likely to happen than not.
When I read this article, I bought the book and now I have internalized its principles. I hope you do too.
This article about the 10 Words Smart People Always Use and 7 They Never Do is very powerful. Enjoy!
The right words can motivate, inspire, and even change lives. The right words can turn an otherwise meaningless conversation into an unforgettable moment for your audience.
(And the wrong words can make you look dumb.)
In short, words matter.
The following is a guest post from Courtney Seiter, a content crafter at Buffer, a tool that makes social media sharing smarter and easier. (You can read her posts about social media, productivity, and marketing on the Buffer blog.)
Have you ever been in a meeting and felt the electricity in the room change based on a single word?
With this kind of power, it’s in our best interest to try to understand the science and psychology of words.
I went hunting for some of the top words and phrases that motivate people to be creative, work together, and build relationships.
Here are 10 words and phrases that are extremely motivating–and later, seven words that definitely are not:
The home page of your website is the handshake you offer to your visitors. That means if you want to shake your prospects hand and bring them in, you gotta have your act together. And, you gotta hypnotize them with your content.
First, a unique value proposition that triggers the emotional buying buttons has to be front and center. We used to call that the “elevator speech.”
Second, rhythmic content with clues, which in website land are called “Call to Actions”, that lead them further into your page or pages to take action.
Third, you then have to revisit your value proposition, only spin it a little differently this time.
Fourth, use pictures or other graphics that send the same message. Make that picture or message say “do it now!”
Believe it or not, you can accomplish all this quickly and have your readers drooling by the time they “click” the buy button.
Stay tuned to this blog for my series on Hypnotic Websites. (This term was coined by Joe Vitale). If you are not already receiving my tips don’t miss this series. See the Subscribe button to your top right and add your name for your free tips today. Start focusing on profit centers for your business now.
Running and operating your own business doesn’t have to be all trials and tribulations.
It can be a wonderful personal growth experience, especially if you have the right business model from which to operate.
That’s where I come in. Stick with me and you will learn so many wonderful things about how to do it correctly, saving you lots of stress and headaches later. First things first:
1. BE A VISIONARY ENTREPRENEUR! Start with your vision or idea that you know will fill a need for a specific target audience. Research the psycho-graphics; what makes them tick; what do they buy; where do they shop; but most important– What problem do they have that isn’t being solved? If you can solve their problem, you have a customer!
2. BUILD YOUR NETWORK OF PERSONAL VISIBILITY! It’s not just about your business and what it can do for your customer. It’s as much about who you are as a person, i.e. your integrity, your ability to be flexible, your compassion and how you treat others’ ideas when brought to the table, whether it be on a Board, volunteering, teaching, or just plain interacting with people generally. You leave your mark. You want that mark to be memorable in a positive way. So be the best you can be in all areas of your life. If you follow this rule everyday, watch what happens when you begin to promote your business. People buy from people…
3. BRAND YOUR COMPANY NAME-PRODUCT-PROGRAM! If you are ready with the name of your company, begin bringing it up in conversations. It doesn’t matter if you have your products finished yet or your idea completely fleshed out. The more you talk to people about it, letting those you talk to know that you are still in the development stages of your product or program, the more practiced you will be in incorporating keywords into your next conversation that addresses their problem. That’s one way to do primary research. Let those you talk to tell you what their hot buttons are, what problems they need solved, etc.
I’m here to answer your questions regarding your business or personal growth. Please let me hear from you through your comments on this blog, through my contact page or join my RSS feed to receive these postings directly into your email box.