Running and operating your own business doesn’t have to be all trials and tribulations.
It can be a wonderful personal growth experience, especially if you have the right business model from which to operate.
That’s where I come in. Stick with me and you will learn so many wonderful things about how to do it correctly, saving you lots of stress and headaches later. First things first:
1. BE A VISIONARY ENTREPRENEUR! Start with your vision or idea that you know will fill a need for a specific target audience. Research the psycho-graphics; what makes them tick; what do they buy; where do they shop; but most important– What problem do they have that isn’t being solved? If you can solve their problem, you have a customer!
2. BUILD YOUR NETWORK OF PERSONAL VISIBILITY! It’s not just about your business and what it can do for your customer. It’s as much about who you are as a person, i.e. your integrity, your ability to be flexible, your compassion and how you treat others’ ideas when brought to the table, whether it be on a Board, volunteering, teaching, or just plain interacting with people generally. You leave your mark. You want that mark to be memorable in a positive way. So be the best you can be in all areas of your life. If you follow this rule everyday, watch what happens when you begin to promote your business. People buy from people…
3. BRAND YOUR COMPANY NAME-PRODUCT-PROGRAM! If you are ready with the name of your company, begin bringing it up in conversations. It doesn’t matter if you have your products finished yet or your idea completely fleshed out. The more you talk to people about it, letting those you talk to know that you are still in the development stages of your product or program, the more practiced you will be in incorporating keywords into your next conversation that addresses their problem. That’s one way to do primary research. Let those you talk to tell you what their hot buttons are, what problems they need solved, etc.
I’m here to answer your questions regarding your business or personal growth. Please let me hear from you through your comments on this blog, through my contact page or join my RSS feed to receive these postings directly into your email box.